Can you tell us a little bit about yourself?
John: I grew up in Worcester, MA and graduated from Westfield State College. I always loved art, drawing, writing and many creative activities, which led me to a career in advertising and design. I really liked Western Massachusetts and settled in this area after college.
How did you come to join the Rediker Software Family?
John: I joined Rediker Software in 2006 as the next exciting step in my marketing career. At the time I was working several jobs including marketing coordinator for a credit union and marketing consultant for a large equipment distributor. Always on the lookout for the next opportunity, I saw the position available with Rediker and landed the gig!
What is your current role at Rediker?
John: As Director of Marketing, I am responsible for overseeing a talented creative team as we plan and execute multi-channel, worldwide marketing for our PK-12 school software company. This includes print, email, digital advertising, SEO, SEM, PR, trade shows, and our newly designed website www.rediker.com.
Can you tell us about Rediker Software’s new website?
John: The launch of the newly designed Rediker.com is our most exciting and important effort this year. The new design communicates the Rediker story to the world, and the responsive layout means the site will look great and work well on any mobile device. One of the most amazing things about the new site is the Concrete 5 Content Management System (CMS). This is the same CMS that powers our RediSite website solution for schools. The Concrete 5 CMS is easy to use, and it allows anyone to quickly make changes to the site and publish them live, without ever leaving the browser or deciphering html code. My entire team uses this CMS to build and manage the new rediker.com…. it really does make website maintenance a breeze!
What are you most excited about in terms of Rediker Software’s future?
John: It is a very exciting time to be part of Rediker Software. We have great next-generation leadership and vision in place. Product development and innovation is stronger than ever. Last year we added creative and technical resources to the marketing group, and we have our best team ever in place. After 10 years with Rediker, I am excited and energized for more great things to come.
When you aren’t at Rediker, how do you spend your free time?
John: I love writing and playing music. Gibson Les Paul Guitars, Marshall Stacks, Yamaha Keyboards…. these are a few of my favorite things. I am also a big fan of animated shows like Archer and Family Guy. I like to hike, exercise and visit big cities.
Can you share an interesting fact about yourself?
John: Schreck means fright in German. I was a nobody until those movies came out!